Neutralizes discoloring and brings out the natural deep red brown color in the coat. This balanced formula with 100% Aloe Vera, D-Panthenol and wheat protein, acts calming on sensitive skin, provides optimal moisture balance and healthy, nourished coat. Makes coat care easy, with perfect long lasting result. For best results, wash twice and finish with K9 Copperness Conditioner for best results. Dilutable 1:10